Melanie Andresen

Victoria Racing Club

Head of Customer Strategy

Melbourne, Australia

Mentor Session/Room:

Session 1 Wed 6 May, 08:30-11:30

Room 4

Session 2 Wed 6 May, 16:30-19:30

Room 5

Session 3 Thu 7 May, 10:00-12:00

Room 5

Session 4 Thu 7 May, 14:00-16:00

N/A

About Melanie:

Melanie manages the VRC team responsible for: - Building customer strategy from insights generated from research, segmentation and analytics - Generating insights to inform Club initiatives to enhance customer experience and deliver positive business outcomes - Developing digital capabilities that empathise with the user and deliver superior user experiences across our digital platforms

Areas of Expertise:

Innovation Communications Strategy

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